Two Years, Two Companies at Once: Design Work Across Power Digital, Fusepoint & Coro

Two Years, Two Companies at Once: Design Work Across Power Digital, Fusepoint & Coro

Written by

Avatar of author

Juan

Most designers work one account at a time. For two years, I ran two: Power Digital's marketing team, and Fusepoint, the data service Power Digital launched from scratch. Then I built an ongoing content design practice for a third, Coro, through TOC.

In this post:

In this post:

Section

Overview

On all three, the work took the same shape: each team owned its own content and strategy. My job was turning that into ads, playbooks, whitepapers, and social assets a sales or marketing team could actually use.

Power Digital

I was embedded on Power Digital's marketing team for two years, designing the ad creative and campaign assets the team ran with day to day. Power Digital's own marketing team owned the content and strategy — I brought every campaign, every playbook, every asset to life visually.

Fusepoint

Fusepoint launched as Power Digital's own data service, and I was there from day one, building its visual identity and content assets alongside the Power Digital work, over the same two years. Same split as Power Digital: Fusepoint's team owned the copy, I designed it.

Coro (via TOC)

Work on Coro, routed through TOC, grew from one-off assets into an ongoing practice: more content published to support Coro's on-site SEO, plus an actual LinkedIn presence for the brand. TOC and Coro's team set the direction. I design and ship it..

What Ties It Together

Every asset across all three companies came from content and direction each client's own team gave me: ads, playbooks, whitepapers, one-pagers, social posts. I built the system and shipped the work. The strategy stayed theirs.

The Result

Two years of embedded design work across two companies running at once, plus an ongoing practice for a third — proof I can work as a steady design partner inside an existing marketing team, not just deliver one project and disappear.

Need a Partner Who Can Keep up the Pace?

Need a design partner who can keep up with more than one team's content calendar? Send me the information. I'll design it.

Your embedded design team for technical sales.

Decks, battlecards, and whitepapers shipped in 72 hours, built from what your team already has.

Aoshi in Action:

Aoshi in Action:

Battlecard Design for Coro: One Overview Card Plus 11 Competitor Cards

Battlecard Design for Coro: One Overview Card Plus 11 Competitor Cards

Ask any AE what slows them down mid-deal and it's usually the same thing: they can't remember the answer to a competitor. I designed one overview card plus eleven competitor-specific cards, built so a rep can find the answer without relearning the layout.

Juan

Read more

A No-Code Demo Hub With Four Customer Stories, Built for Coro's Sales Summit

A No-Code Demo Hub With Four Customer Stories, Built for Coro's Sales Summit

Tiffany Otten Consulting wanted something for Coro's booth besides a deck. A demo a prospect could click through on their own. I built it in Figma Make: four customer-story demos, no code, no dev team.

Juan

Read more