Design direction for brands that have outgrown guesswork.

We bring clarity, structure, and execution to teams that need design to perform — not just look good.

We bring clarity, structure, and execution to teams that need design to perform — not just look good.

Request an Audit
Request an Audit


15–20 min. Clear deliverables. No fluff.


15–20 min. Clear deliverables. No fluff.

Design direction for brands that have outgrown guesswork.

We bring clarity, structure, and execution to teams that need design to perform — not just look good.

Request an Audit


15–20 min. Clear deliverables. No fluff.

Performance, By Design.

Performance, By Design.


Trusted by teams at:

He wears a word written on his forehead: talent and future. The talent is innate, and it’s reinforced by his willingness to learn, his curiosity to understand more, and his constant drive to improve. And “future” is exactly what he is building every day thanks to these qualities. A young professional I’m genuinely delighted to collaborate with and to have on the team.

Sebastian Cangiano

Co-Founder & Creative Strategist of Virgen Extra Branding


Uploaded image

He wears a word written on his forehead: talent and future. The talent is innate, and it’s reinforced by his willingness to learn, his curiosity to understand more, and his constant drive to improve. And “future” is exactly what he is building every day thanks to these qualities. A young professional I’m genuinely delighted to collaborate with and to have on the team.

Sebastian Cangiano

Co-Founder & Creative Strategist

Uploaded image

He wears a word written on his forehead: talent and future. The talent is innate, and it’s reinforced by his willingness to learn, his curiosity to understand more, and his constant drive to improve. And “future” is exactly what he is building every day thanks to these qualities. A young professional I’m genuinely delighted to collaborate with and to have on the team.

Sebastian Cangiano

Co-Founder & Creative Strategist

Uploaded image

The Problem

The Problem

The Problem

You don’t have a design problem. You have a direction problem.

You don’t have a design problem. You have a direction problem.

You don’t have a design problem. You have a direction problem.

Design breaks down when decisions lack structure, ownership, and standards.

Design breaks down when decisions lack structure, ownership, and standards.

Too many assets.
No system.

Too many assets.
No system.

Design grows, but nothing connects.

Design grows, but nothing connects.

Too many opinions.
No standard.

Too many opinions.
No standard.

Every decision reopens the conversation.

Every decision reopens the conversation.

Too many iterations.

Not enough decisions.

Too many iterations.

Not enough decisions.

Work moves, but nothing progresses.

Work moves, but nothing progresses.

Too many assets.
No system.

Design grows, but nothing connects.

Too many opinions.
No standard.

Every decision reopens the conversation.

Too many iterations.

Not enough decisions.

Work moves, but nothing progresses.

The Aoshi Way

The Aoshi Way

The Aoshi Way

From direction to system.

From direction to system.

Aoshi replaces opinions with standards — so design decisions actually move forward.

Aoshi replaces opinions with standards — so design decisions actually move forward.

Evolve

Decisions stay intact

As context changes, the system evolves without reopening every decision.

4

Evolve

Decisions stay intact

As context changes, the system evolves without reopening every decision.

4

Evolve

Decisions stay intact

As context changes, the system evolves without reopening every decision.

4

Diagnose

Clarify the real problem

We identify where decisions stall, standards are missing, and design starts drifting.

1

Diagnose

Clarify the real problem

We identify where decisions stall, standards are missing, and design starts drifting.

1

Diagnose

Clarify the real problem

We identify where decisions stall, standards are missing, and design starts drifting.

1

Frame

Set the standard

We define direction, priorities, and a shared definition of “good” before anything gets designed.

2

Frame

Set the standard

We define direction, priorities, and a shared definition of “good” before anything gets designed.

2

Frame

Set the standard

We define direction, priorities, and a shared definition of “good” before anything gets designed.

2

Execute

Design what matters

We design the key surfaces that carry the standard forward - not everything at once.

3

Execute

Design what matters

We design the key surfaces that carry the standard forward - not everything at once.

3

Execute

Design what matters

We design the key surfaces that carry the standard forward - not everything at once.

3

Solution

Solution

Solution

Design that scales, because the system scales.

Design that scales, because the system scales.

Design that scales, because the system scales.

From strategic direction to execution across key surfaces — everything stays consistent because it runs on one shared standard.

What exactly is Aoshi?

Is Aoshi a design studio or a creative director?

How is this different from an agency or a design subscription?

Who is this not for?

What if I don't like the design?

What happens after the audit?

What exactly is Aoshi?

Is Aoshi a design studio or a creative director?

How is this different from an agency or a design subscription?

Who is this not for?

What if I don't like the design?

What happens after the audit?

What exactly is Aoshi?

Is Aoshi a design studio or a creative director?

How is this different from an agency or a design subscription?

Who is this not for?

What if I don't like the design?

What happens after the audit?

Created by

Juan Cruz Segura Hillman

Request an Audit

Created by

Juan Cruz Segura Hillman

Request an Audit

Created by

Juan Cruz Segura Hillman

Request an Audit